Smörgåsbord Food Ltd is committed to protecting your privacy. Please read the following privacy policy to understand how any personal data and information we collect from you or that you provide to us will be processed by us. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998 and the General Data Protection Regulations). We only use your information as set out below.

By visiting (the “Website”), contacting our customer care team, entering competitions and promotions or otherwise supplying your personal information to us, you accept that we may retain your information.

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 20th July 2021.

We take your privacy very seriously and we will not share your information for marketing purposes with third parties. If you have any questions about this policy please contact us at

Information you give us: You may give us information about you by filling in electronic forms on the Website, or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you enter a competition, promotion or survey, and when you report a problem with our Website or services or when you contact the customer care team for any Smörgåsbord products. The information you give us may include your name and contact information, address and email address.

Information we collect about you. When you contact us, visit our Website or otherwise engage with us we may collect information from you. For example:

Each time you visit our Website we may automatically collect technical information and information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page (for more information on the technical information collected by us or on our behalf see ‘Cookies’ below);

If you contact our customer care team, we may record the phone number used to call us, your email and address and telephone number, and we will also record details of your experience with our products.

All information we collect is used to operate and improve the services and products we offer you and includes the following purposes:

Internal record keeping

To process and deal with complaints, comments and feedback, including providing a resolution where appropriate;

We may use the information to improve our products and services

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address that you have provided

From time to time, we may also use your information to contact you for market research purposes this may be via email, phone, fax or mail

We may use the information to customise the website according to your interests

We use MailChimp to send out email newsletters, which stores information on servers based outside the EU but which meet the GDPR requirements because they carry Privacy Shield certification.

If you have previously consented to receive mailings and newsletters, you may opt out at a later date.

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of the personal information we hold about you, please email or write to us at the following address (an administrative fee may apply): Smörgåsbord Food Ltd, Elysium South Drive, Littleton, Winchester, United Kingdom, SO22 6PY.

Children under the age of 13 will be required to request permission from a parent or guardian in order to register on our site.

A cookie is a small file that asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

This website also uses Google Analytics, a web analytics service provided by Google, Inc. which uses cookies to help us analyse how this site is used. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Our website contains links to other websites. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites and such sites are not governed by this privacy statement.

All comments, queries or requests relating to our use of your information are welcome and should be addressed to

The content of this Website is owned by Smörgåsbord Food Limited, a private limited company registered in England & Wales and our company number is 5213235. The registered office address is Elysium South Drive, Littleton, Winchester, United Kingdom, SO22 6PY. Our VAT number is 858 9300 87.